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Profit

$

0.00

Revenue (VAT Deducted)

$

0.00

Revenue - discounts - refunds - VAT

Avg Order Value

$

0.00

Includes all orders (including cancelled & voided)

Total Ad Spend

$

0.00

Revenue Overview

Ad Spend Breakdown

Profit Breakdown

Revenue (VAT Deducted)

$

0.00

Revenue - discounts - refunds - VAT

COGS

$

0.00

Custom Order Exp.

$

0.00

Gross Margin

$

0.00

Number of Orders

0

VAT Total

$

0.00

Informational card - already deducted under Total Revenue

Shipping Revenue & Tips

$

0.00

The amount charged to customers for shipping. Informational card - already included under Total Revenue

Refunds

$

0.00

Informational card - already deducted under Total Revenue.

Facebook Ads

$

0.00

Google Ads

$

0.00

Bing Ads

$

0.00

Snapchat Ads

$

0.00

TikTok Ads

$

0.00

Pinterest Ads

$

0.00

Other Ad Spend

$

0.00

Monthly Expenses

$

0.00

Transaction Fees

$

0.00

Payment gateway fees

Chargebacks/Disputes

$

0.00

• Included: On creation day.
• Pending: When funds are deducted.
• Lost: No profit change.
• Won: Increases profit.

ROAS

0.00

Total sales (no refunds) / total ad spend

Profit

$

0.00

Other Averages

Avg Order Value

$

0.00

Includes all orders (including cancelled & voided)

AOV (Net Refunds)

$

0.00

CLV

$

0.00

CLV = AOV x Purchase Frequency.

Purchase Frequency

0.00

Number of times a customer has purchased.

Ad Cost Per Order

$

0.00

ROAS (Refunds Included)

0.00

Total sales (net refunds) / total ad spend

ROAS (VAT Included)

0.00

B/E ROAS

0.00

Total sales (no refunds) / (sales - COGS - Custom Exp. - transaction fees)

CAC

$

0.00

Average COGS

$

0.00

Gross Margin %

0.00

Profit Margin %

0%

PM % (Revenue VAT Included)

0%

Profit Volume

$

0.00

Total Revenue - Total Ad Spend

Gross Profit Per Transaction

$

0.00

AOV (Net Refunds) - Ad Cost Per Order

Avg Order Value (Excl. Shipping)

$

0.00

(Total Revenue - Shipping Revenue & Tips) / Number of Orders

Total Customers

0

New Customers

0

Units Sold

0

New Customer Revenue

$

0.00

Existing Customer Revenue

$

0.00

Net Sales

$

0.00

Net New Customer Revenue

$

0.00

Net Recurring Revenue

$

0.00

New Customer % of Sales

0.00%

Returning Customer Rate

0.00%

NCAC

$

0.00

Other Metrics

Overhead Ratio %

0%

Total COGS Refunded

$

0.00

Shopify Loan Exp.

$

0.00

Cashback Programs

$

0.00

Based on the Aliexpress COGS

Revenue (VAT Included)

$

0.00

Informational card. Total Revenue + VAT

Contribution Margin

$

0.00

Revenue - COGS - refunds - ad spend - transaction fees

Contribution Margin %

0.00 %

Net revenue / contribution margin

PM % (No Refunds/Monthly Exp.)

0%

PM % (Revenue VAT Included)

0%

Profit - No Refunds/Monthly Exp.

$

0.00

Revenue - COGS - ad spend - transaction fees

Klaviyo Email % of Revenue

0.00

Klaviyo Email Open Rate (%)

0.00%

Klaviyo Email Click-Through Rate (%)

0.00%

Klaviyo Revenue Per Recipient

$

0.00

Klaviyo Placed Order Rate (%)

0.00%

Klaviyo Flow Revenue

$

0.00%

Klaviyo Campaign Revenue

$

0.00%

COGS Ratio %

0.00%

MER

0.00

Discounts

$

0.00

Ad Platform Metrics

Ad Spend Over Time

Reported ROAS from Facebook

0.00

Reported ROAS from Google

0.00

Google Ads - Impressions

0

Google Ads - Clicks

0

Google Ads - Conversions

0

Google Ads - All Conversions

0

Klaviyo Email % of Revenue

0.00

Klaviyo Email Open Rate (%)

0.00%

Klaviyo Email Click-Through Rate (%)

0.00%

Klaviyo Revenue Per Recipient

$

0.00

Klaviyo Placed Order Rate (%)

0.00%

Klaviyo Flow Revenue

$

0.00%

Klaviyo Campaign Revenue

$

0.00%

Metric Breakdown

Orders By Country

Cost Breakdown

Transaction Fees by Gateway

Order Breakdown

Order	Date	Product(s)	Revenue	COGS	Custom Exp.	Refunds	[Shipping]	[VAT]	Transaction Fees	Profit Margin	Profit

Refunds Issued

Order Number	Refund Total	Line Items

Monthly Expenses

Date	Expense Name	Amount

Chargebacks & Disputes

Date	Order Number	Status	Amount

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You've saved 4779 hours and hours and 46 minutes by using Profit Calc

Profit

$

0.00

Revenue (VAT Deducted)

$

0.00

Avg Order Value

$

0.00

Total Ad Spend

$

0.00

Revenue OverviewRevenue - VAT. (not including refunds or refunded VAT)

Ad Spend Breakdown

Profit Breakdown

Revenue (VAT Deducted)

$

0.00

COGS

$

0.00

Custom Order Exp.

$

0.00

Gross Margin

$

0.00

Number of Orders

0

VAT Total

$

0.00

Shipping Revenue & Tips

$

0.00

Refunds

$

0.00

Facebook Ads

$

0.00

Google Ads

$

0.00

Bing Ads

$

0.00

Snapchat Ads

$

0.00

TikTok Ads

$

0.00

Pinterest Ads

$

0.00

Other Ad Spend

$

0.00

Monthly Expenses

$

0.00

Transaction Fees

$

0.00

Chargebacks/Disputes

$

0.00

ROAS

0.00

Profit

$

0.00

Other Averages

Avg Order Value

$

0.00

AOV (Net Refunds)

$

Revenue Overview